Jarren Benton – “Yuck Fou Tour”
“Yuck Fou Tour”
Jarren Benton – For an artist with serious mainstream aspirations, Decatur, Georgiaâ€™s Jarren Benton has spent his career going against the grain. One of Funk Volumeâ€™s premiere acts, Jarren admits, â€œI love the music I do now. I do it in the safe-mode.â€ Thatâ€™s rather shocking for an artist whose last album, Freebasing With Kevin Bacon lived up to its name, at least in attitude and style, evident on single â€œSkitzo.â€ He continues, â€œI want to take it a lilâ€™ further. I just havenâ€™t had the balls to go all the way there yet, â€˜cause I presently want to keep a foot in the mainstream too.â€
However, courage is not something Bentonâ€™s music or live show is lacking. Studied in the anything-goes showmanship of Prince, Marilyn Manson and Method Man, Jarren shares, â€œThe essence of giving of a good show is not givinâ€™ a fuck,â€ he says, while pointing to stage-diving, beer-chugging and more depending on the nightâ€™s particular vibe. This type of authenticity, balanced with intricate, golden ear-informed lyricism has attracted attention from Erick Sermon (EPMD, Redman) to No I.D. (Common, Kanye West) in courting Jarren to potential major label deals. However for the father and family provider, only indie juggernaut Funk Volume really voiced his biggest concerns. â€œAll I was asking for was progress. I just wanted to know that what I was doing was the right move â€“ especially chasing a dream with a family.â€ Funk Volume offered what Def Jam and the others werenâ€™t â€“ and in recent years, Jarren has been able to support his family and his dreams simultaneously.
In addition to Funk Volume, which Jarren refers to as â€œfamily,â€ the rapper maintains strong ties in the Atlanta community, such as Rittz, Playboy Tre, Spitzwell and his SMKA affiliates. â€œItâ€™s the best of both worlds,â€ says Jarren, of playing a significant role in a respected collective of talent, as well as being an artist in one of the most powerful new labels in Hip Hop. â€œWe all still came from that era about lyricism, even if you were making Southern music.â€
After two successful digital releases and a video fast-approaching one million YouTube plays, Jarren is hard at work on what will inevitably be his biggest album to date. Following the star-filled supporting cast of Freebasing With Kevin Bacon and Huffinâ€™ Glue With Hasselhoff, the comedic emcee promises to break from the series with a purpose in mind. â€œThis one has a different vibe. Itâ€™s a lot more personal stuff so people can learn who Jarren is,â€ he says, also suggesting more refined production that translates more to his ambitions of being a household name. In the same vein, that courage Jarren felt was missing is brewing on his upcoming work. The vet points to â€œHeart Attackâ€ and â€œSmells Like Murderâ€ with R.A. The Rugged Man as some of the most conceptual, dazzling work heâ€™s recorded to date.
â€œFrom my ranges of influence, I think a lot fans appreciate my personalities, but they donâ€™t really get into the musicâ€¦ yet,â€ admits Benton of his available catalog. The stakes are high and the time is right for the man who has pursued a dream for a decade. â€œI love this. Iâ€™m not driven by money, but Iâ€™m conscious of making music that can be universally appreciated.â€ It is coming to life for an artist closely connected with the tenants of Hip Hop: style, skill and absolutely not givinâ€™ a fuck.